Rebecca Parada

Reduced reliance on external spreadsheets by enabling accurate, in-product forecasting tied to historical performance.

Led research-driven design for an LLM product that transformed how teams explore consumer data.

Made campaign and asset discovery faster and more reliable by redesigning search around user intent and relevance.

Standardized reporting to match organizational mental models, improving adoption and decision consistency across users.

2 MVP mobile apps for parents and children designed to keep children safe and monitor their online use.

Tablet application for cattle buyers to track and record cattle purchases at auctions.

Tablet application for farm marketers to create and check in on contracts with farmers.